Performance Parts 101
by: Chris Casarez
In the automotive industry, the term ?performance parts? is used for a variety of car and truck parts or accessories, that are designed to enhance a vehicle?s performance.
The term is generally tied to the aftermarket industry which makes sense considering that car or truck enhancement parts or accessories are typically purchased after the original purchase.
This is not to say that O.E.M. manufacturers won?t create performance parts, because they often do.
Products such as Borla Exhausts, K&N Air Intake filters, ReadyLift Suspension Kits, or Bilstein shocks are considered performance parts because they are created to enhance car or truck performance.
On the other hand, the O.E.M. exhaust, intake filter, suspension kit, or shocks that come with the newly purchased vehicles are generally stock parts designed to meet standards at a reasonable price. Someone looking to boost their car or truck?s performance will then purchase an aftermarket part designed to boost performance.
Strictly being aftermarket however, does not categorize a car or truck part or accessory as a performance part.
Aftermarket products may include seat covers, car covers, bumpers, sun visors, make-specific paraphernalia (such as TRD?s line of Toyota? accessories), and steering wheel covers.
These products are based on aesthetics, comfort, or brand loyalty, not performance.
This would make them a car or truck accessory, but not a performance part.
Performance Parts may also play slightly different but overlapping roles from one car or truck to another.
For example, K&N?s quality oil and air filtration products are available for virtually every modern vehicle under the sun.
However, while lift kits tend to be popular among Ford?, Chevy?, Dodge? and Toyota? truck owners, you are unlikely to see a demand from Mercedes-Benz? or Porsche? owners.
This isn?t to say that popular Porsche? and Mercedes? parts (aftermarket at least) are always different from the more popular truck performance parts.
Manufacturers are starting to notice and react to new consumer demands.
For example, Borla, known for its quality SUV and Truck exhausts, made the cross over and began to offer exhaust systems for Porsche? and Corvette? a few years ago.
About The Author
Chris Casarez was born, raised, and currently resides in Southern California. He holds a bachelor?s degree in Corporate Communication from Lindenwood University and has worked in several fields including internet marketing, direct marketing, web design, and non-profit volunteer work. He currently works for http://www.performanceproducts.com handling their email and online advertising campaigns.
|
Got Voice Mail?
Got Voice Mail?
by: Lydia Ramsey
"There's not anybody who really cares about using voice messaging the way I envisioned it."
According to Gordon Matthews, the inventor of voice mail, he never anticipated that his automated message system would be used to confuse and frustrate business callers.
He didn't foresee how many ways businesses could devise to misuse his system.
When asked what aggravates them most about modern phone communication the majority of people will say that it is voice mail.
Pressed for details, they explain that it is the automated answering process that companies use to screen and direct calls that bugs them, not the basic messaging-taking function.
Companies are spending large sums of money to antagonize their customers and it only seems to get worse.
When a person needs help with a problem and can't reach another human, the situation deteriorates rapidly.
Using...
Suv > Got Voice Mail?
2006 Ford Expedition: A Whole New Way to Travel
2006 Ford Expedition: A Whole New Way to Travel
by: Tracy Dawson
The 2006 Ford Expedition is a full-size SUV segment with a combination of interior versatility and adaptability, driving control, and, of course, safety. In two years in a row, it has continuously won the Polk Automotive Loyalty Award in its own segment.
Ford Motor Company first introduced the Ford Expedition in the year 1996. It was introduced as a rival to the Chevrolet Tahoe and GMC Yukon, which were full-size SUVs. The Ford Expedition surely has evolved through the years and it was in the year 2003 when it received a major redesign that integrated an independent rear suspension that even the 2006 Tahoe and Yukon avoided. The 2006 Ford Expedition is a capable truck, with decent power, plenty of room, and includes lots of safety features.
Its features are leaders and milestone breakers in its class. And these features include fold-flat-to-the-floor second- and third-row...
2006 Ford Expedition: A Whole New Way to Travel
Suv > 2006 Ford Expedition: A Whole New Way to Travel